Effective date: September 29, 2026 · Last updated: September 29, 2026
Blue Water Billing LLC ("Blue Water Billing," "we," "us," or "our") provides billing and revenue cycle management services to health care practices. This Privacy Policy explains how we collect, use, share, and protect personal information when you:
The Site and our services are for businesses. Most of the people whose information we handle are practice owners, providers, and staff acting for their practice. This policy is part of our Terms of Service.
We collect business contact details, what you choose to tell us, and basic information about how you use the Site.
| Where | What we collect |
|---|---|
| Free Review request form | First name, work email, practice type |
| Optional questions on the thank-you page | Your role, number of providers, phone number, whether you bill skin substitutes, who handles your billing today, and anything you type about your billing challenges |
| Contact form | First and last name, email, phone, practice name, number of providers, and your message |
| Calls, emails, and meetings you book | Your contact details and what you tell us |
Please don't include patient information in any of these. See Section 3.
Information collected automatically. When you visit the Site, we and our service providers collect:
When you receive our emails, we and our email providers may record whether and when you open or click them, along with your device and approximate location.
Analytics and advertising cookies are set only if you accept them. Campaign details are saved with your form either way. See Section 6.
We do not ask for sensitive personal information about you, such as Social Security, driver's license, or financial account numbers, through the Site.
Patient health information never belongs in the Site's forms, and we accept it only through the Upload Portal, under HIPAA.
We use personal information to respond to you, deliver the Free Review, market our services to practices, and run the Site safely.
We may combine information for these purposes, for example by matching a form submission to the campaign that brought you to the Site. We do not use automated tools alone to make decisions about you that have legal or similarly significant effects.
We do not sell personal information. We share it with service providers that help us run the Site and our business, and in the few other cases listed below.
Service providers. These companies handle information for us under contracts that limit how they may use it.
| What they do for us | Examples |
|---|---|
| Website hosting | Webflow |
| Form handling and workflow automation | n8n |
| Lead records and spreadsheets | Google (Google Sheets) |
| Sending confirmation emails | Resend |
| Scheduling calls | Calendly |
| Secure file transfer for Free Review uploads | Dropbox |
| Business outreach email | Instantly |
| Site analytics and tag management | Google (Google Analytics, Google Tag Manager) |
| Email, office, and team software, including AI tools that help our team research, write, and organize work | Various |
Google, for analytics and ad measurement. Google Analytics and Google Ads cookies are set, and send data to Google, only if you accept them (Section 6). Our tag manager, also a Google product, loads on every page to apply your choice, so Google receives basic request data such as your IP address and the page address. Google uses advertising data under its own terms. When someone who clicked one of our Google ads submits a form, we send Google the ad click identifier from that ad and the time of the request, so we can tell which ads lead to requests. We do this whatever your cookie choice, including when your browser sends a Global Privacy Control signal. The ad-measurement data we send to Google Ads does not include your name, email, or phone number. If you would rather we not send your click identifier, email us and we will leave it out of future uploads. Google explains its practices in How Google uses information from sites or apps that use our services.
Other disclosures. We may also share personal information:
Selling and "sharing." We do not sell personal information, and we have not sold it in the past 12 months. Some state laws call it "sharing" or "targeted advertising" when advertising cookies track visits across websites. We set marketing cookies only if you accept them, and you can turn them off at any time (Section 11). Sending click identifiers to Google for ad measurement, described above, may also count as "sharing" under some state laws. We do not currently build remarketing audiences from Site visitors.
We use a small set of cookies and similar technologies, and set the optional ones only if you accept them. Our Cookie Policy lists each one.
Google explains how it handles this data in How Google uses information from sites or apps that use our services.
Your choices. Make your choice on the cookie banner, and change it at any time with "Cookie preferences" in the Site footer. You can also clear cookies in your browser, install the Google Analytics opt-out add-on, or manage Google ads at adssettings.google.com.
Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a choice to turn off optional cookies: analytics and marketing cookies stay off. It does not stop the click-identifier upload described in Section 5; email us to opt out of that.
Do Not Track. There is no agreed standard for browsers' "Do Not Track" setting, so we do not respond to it. We do honor Global Privacy Control, as described above.
Tracking across websites. If you accept marketing cookies, Google may collect information about your online activity over time and across different websites. Other than Google, we do not knowingly allow third parties to track visitors across websites through the Site. Tools we embed, such as our scheduling tool, may set their own cookies under their own policies.
We contact health care professionals about our services by email and phone, and you can stop that at any time.
To make sure an opt-out sticks, we keep your email address or phone number on a do-not-contact list.
We keep personal information only as long as it serves the purposes in this policy, then delete it or remove the details that identify you.
| Information | How long we keep it |
|---|---|
| Free Review requests, contact form submissions, and sales conversations | Up to 3 years after our last contact with you. If you become a client, your services agreement applies |
| Business contact data from data providers | Up to 3 years after we obtain it, or sooner if you ask us to delete it or we learn it is out of date |
| Do-not-contact list | As long as we do business outreach, so we keep honoring your choice |
| Google Analytics data | Up to 14 months for event-level data; reports that don't identify you may be kept longer |
| Free Review uploads and readouts | As set out in Section 6.6 of our Terms of Service |
We may keep information longer when the law requires it, or to resolve disputes and enforce our agreements.
We use reasonable administrative, technical, and physical safeguards. These include encrypted connections to the Site, access limited to team members who need it, and a separate secure upload channel for patient records. No website, email, or storage system is completely secure. If a security breach affects your personal information, we will notify you as the law requires.
We are based in the United States, our team works in the United States, and the Site is intended for U.S. practices. Some of our service providers store or process information outside the United States, including in the European Union. For example, our form automation provider hosts its service there. Patient health information from a Free Review is handled as described in Appendix A of our Terms of Service.
You can ask to see, correct, or delete the personal information we have about you, and we will not treat you differently for asking.
How to make a request. Email contact@bluewaterbilling.com with "Privacy request" in the subject line. Tell us what you are asking for, and the email address or phone number we would have for you. We aim to respond within 45 days.
Verification. To protect your information, we may confirm your identity by matching details you give us to what we have, for example by replying to the email address on file.
Authorized agents. Someone else may make a request for you with your signed permission. We may ask you to confirm your identity with us directly.
If we can't do what you ask. We will tell you why. Some information we must keep, for example to meet a legal duty, complete something you asked for, or keep our systems secure.
State privacy laws. Some state privacy laws give their residents specific rights, such as the right to opt out of the sale or sharing of personal information. We do not sell personal information. Where a law like that applies to us, we will honor the rights it gives you.
Nevada residents. We do not sell covered information as Nevada law defines it. You may still send a request to contact@bluewaterbilling.com, and we will honor it.
The Site is for businesses and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us personal information, contact us and we will delete it.
We may update this policy from time to time. We will post the new version on this page and change the "Last updated" date. If a change is material, we will give notice on the Site or by email, and we will not apply it to information we already have without your consent.
Questions, requests, or concerns about privacy:
Blue Water Billing LLC
805 Oakwood Drive, Suite 125
Rochester, MI 48307
Email: contact@bluewaterbilling.com
Phone: see our Contact page
